I solve problems other people gave up on.
Twenty-five years making cool things at the intersection of technology, design, and brand strategy. I direct teams, write code, design systems, and ship work that lasts.
View my work
Case Studies
Selected Work
How Nine Branded Event Series Kept a 30-Year Institution Relevant
Mad Planet was losing its audience to age. I rebuilt the club's entire brand and event calendar from scratch — and kept Milwaukee's best nightclub alive for 15 years.
Hilltopper Home Tour
A dual-interface virtual recruitment experience for Marquette University High School — built during COVID, with a privacy-first anonymous login system I designed from scratch.
WordPress on .NET: Solving the Integration Nobody Else Could
Previous agencies had tried for years to integrate Door County's website with regional hotel booking systems. All of them failed. I reverse-engineered the root cause and built a hybrid architecture no one had attempted before.
"Whatever you do in life — you have got to be the idea man."
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